Myra Sales Analytics provides the visibility you need to move from "Gut Feeling" to "Data-Driven Decisions." By tracking every interaction from the first click to the final payment, we provide a crystal-clear picture of your sales engine's performance.
The Executive Dashboard
The main analytics page provides your high-level "Vital Signs":
- Total Pipeline Value: The sum of all active deals, giving you a view of future revenue.
- Weighted Pipeline: The "Real" expected revenue, calculated by multiplying each deal's value by the probability of its current stage.
- Average Deal Cycle: How many days it takes, on average, to move a deal from "New" to "Won."
- Win/Loss Ratio: Your team's effectiveness at closing deals.
Deep-Dive Reports
1. The Funnel Report
Visualize your sales process as a funnel.
- Stage Conversion: See what percentage of leads move from "Discovery" to "Proposal."
- Leakage Points: Identify the exact stage where most leads drop off. For example, if you lose 80% of leads after the "Demo" stage, your demo might need improvement.
- Clear hover states: Funnel and stage value bars highlight with a blue outline, without a grey background track.
2. Velocity Report
Speed is everything in sales.
- Time-in-Stage: See how many days a deal typically sits in each stage.
- Stagnant Deals: Automatically highlight deals that haven't had any activity or stage movement in more than 14 days.
3. Rep Performance (Leaderboards)
Compare your team members fairly using standardized metrics:
- Activity Volume: Total calls, emails, and meetings held.
- Conversion Rate: Who is the most efficient at closing?
- Revenue Contribution: Who is bringing in the most $ USD?
4. Source Attribution
Stop wasting money on marketing that doesn't work.
- ROI by Channel: Compare the cost-per-lead and cost-per-acquisition across Google Ads, Meta Ads, SEO, and Referrals.
- First-Touch vs. Last-Touch: Understand the entire customer journey. Did they find you on Google but finally convert after a Facebook Remarketing ad?
Revenue & Subscription Analytics
For businesses with recurring revenue (SaaS, Retainers, Memberships), Myra provides specialized reporting:
- MRR (Monthly Recurring Revenue): Your predictable monthly income.
- Churn Rate: The percentage of customers who cancel each month.
- LTV (Lifetime Value): How much a customer is worth to your business over the entire duration of your relationship.
- Expansion Revenue: Revenue from existing customers who upgrade to higher tiers.
Creating Custom Views
Every business tracks different KPIs. Our reporting engine is fully customizable.
- Custom Widgets: Build a dashboard with the specific charts you care about.
- Advanced Filters: Slice your data by any custom field (e.g., "Industry," "Territory," or "Product Type").
- Save & Share: Once you've created the perfect report, save it as a "Smart View" and share it with your team.
Automated Reporting
You shouldn't have to log in to stay informed.
- Daily Digests: Get a Slack or Email summary every morning showing yesterday's sales activity.
- Monthly Business Reviews (MBR): Automatically generate a PDF report at the end of every month with your key growth metrics, ready to present to stakeholders.
Best Practices for Accurate Data
- Standardize Stages: Ensure everyone on your team agrees on what constitutes a "Qualified Lead."
- Log Everything: The analytics are only as good as the data entered. Use our Automations to ensure every call and email is logged without human effort.
- Review Regularly: Schedule a 30-minute weekly meeting to review the Funnel Report and identify bottlenecks.
FAQs
Can I export the raw data for use in Excel or Tableau? Yes. Every chart and table has an "Export" button that allows you to download the underlying data in CSV or XLSX format.
Does analytics include data from before I joined Myra? If you import your historical deal data (including "Closed Date" and "Value"), our analytics engine can process it to show long-term year-over-year trends.