SMS is one of the most effective ways to reach clients, with open rates often exceeding 90%. Myra provides a robust, compliant, and automated SMS platform that integrates directly with your CRM and Inbox.
Getting Your Professional Number
To start sending, you need a dedicated business number. This ensures your personal number stays private and allows for team-wide collaboration.
- Go to Settings → Phone Numbers.
- Click Buy Number.
- Filter by country and area code. You can choose:
- Local Numbers: Great for building local trust.
- Mobile Numbers: Best for two-way "human" conversations.
- Toll-Free Numbers: Ideal for national brands and high-volume sending.
- Once purchased, the number is yours for the monthly fee shown in Billing; this varies by country and number type.
Compliance & A2P 10DLC (US Only)
If you are sending to the United States, you must register your "Brand" and "Campaign" to comply with carrier regulations. Myra provides a step-by-step wizard to help you submit your business details to the industry registry. Registration typically takes 3-7 days.
Sending Messages
There are four ways to send an SMS in Myra:
- 1-to-1: Open a contact record or the Unified Inbox and type a message.
- Bulk Actions: Select 50 contacts from your list and click "Send SMS" to announce a promotion or update.
- Automations: Use a workflow to send "Happy Birthday" messages or appointment reminders automatically.
- AI Assist: Let the AI draft a polite follow-up or a concise answer to a client's question.
Advanced SMS Features
Smart Templates
Don't type the same thing twice. Create templates for:
- Appointment confirmations.
- Directions to your office.
- Link to a proposal or invoice.
Tip: Use tokens like
{{contact.first_name}}to make every automated text feel personal.
Media Messages (MMS)
You can attach images, PDFs, or even small video clips to your messages. This is perfect for sending "Before and After" photos, site maps, or promotional flyers.
SMS Keywords
Set up "Auto-Reply Keywords." For example, if a lead texts "INFO" to your number, the system can automatically reply with your pricing guide and add the "Interested" tag to their contact record.
Managing Inbound Conversations
When a client replies, the message appears in the Unified Inbox.
- Internal Comments: You can "whisper" to a teammate inside the SMS thread to ask for advice before replying to the client.
- Snooze: If you can't help the client right now, snooze the thread until tomorrow morning.
- Mobile App: Use the Myra PWA to reply to SMS on the go, just like a standard texting app.
Compliance and Opt-Outs
To protect your reputation and stay legal (GDPR/TCPA):
- Stop Keywords: If a client replies "STOP," "UNSUBSCRIBE," or "QUIT," the system automatically opts them out of future SMS marketing and flags their record.
- Manual Opt-Out: You can manually toggle the "DND (Do Not Disturb)" status on any contact record.
- Quiet Hours: Configure your workspace to only send automated SMS between 9am and 6pm to avoid disturbing clients at night.
Costs and Credits
SMS is billed per segment. A standard SMS is 160 GSM characters; longer messages are split into multiple segments.
Rates are pulled from the live carrier price table and vary by country, number type, message type, and direction. The Billing page shows the current USD price before you send, and Auto-Recharge keeps your balance funded so campaigns do not stop mid-send.
Best Practices
- Identify Yourself: Always start your first message with "Hi [Name], this is [Your Name] from [Company Name]."
- Keep it Short: SMS is for brevity. If it’s longer than 3 segments, send an email instead.
- CTA: Every marketing SMS should have a clear "Call to Action," like a link to book a call.
FAQs
Can I port my existing business number to Myra? Yes, we support porting for most major carriers. Contact our support team to start the process.
What happens if someone calls my SMS number? You can configure "Call Forwarding" in Settings so that any inbound calls to your SMS number are routed to your mobile or office phone.
Do I need a separate number for every team member? Not necessarily. You can have one main company number that the whole team manages, or give individual numbers to your high-performing sales reps.